Privacy Policy

CellDe Innovation Labs Private Limited (“CellDe”, the “Company”, “we”, “us”, or “our”) owns and operates the site/website, and mobile applications (together or either, the "Platform"). This Privacy Policy informs You of our policies/procedures regarding the collection, use, storage, and disclosure of your personal data when You use our Platform and the choices You have associated with that data.

We use your data to provide and improve the Platform. By accessing our Website and/or Mobile Applications or by using any part of our Platform You agree to be bound by the terms of this Privacy Policy.

We do not sell any personal data about our clients or prospects and we only use any information shared with us for running and improving our Platform and in that capacity operate as a data controller and, to the extent that we process the data, as a data processor. This statement tells you what information we collect, the steps we take to protect and secure it, how we use and share information, and finally, how you can contact us with questions or concerns.

About us

CellDe is a software development company with proprietary solutions for device lifecycle management industry. The software includes web and mobile applications for diagnostics or device condition assessment, trade-in/buyback systems, warehouse management/inventory management and data wipe. Our software are for use by businesses, not individual users.

If you are using our application(s), it is either a demonstration app hosted to showcase the features and capability of our platform to relevant businesses or you're using our partner's setup that has been white-labelled and customized for their business use. You conduct your actual sale/transaction directly with our partner, unless otherwise specifically and clearly indicated, not CellDe. CellDe cannot control any aspect of your sales and transactions with our partners who are solely responsible to you for all aspects of your sales and transactions with them.

Information Collected and its Use

We may collect and use the following personal information about you and any other information you decide to share with us through mediums like Contact Us or Request A Demo form.

Types of Data Collected

Personal Data

While using our Platform, we may ask You to provide us with certain personally identifiable information that can be used to contact or identify You ("Personal Data"). Personally, identifiable information may include, but is not limited to:

  • Your name and contact information, including email address and telephone number
  • Your address - residential and/or billing address
  • Information to enable us to check and verify your identity such as Date of birth, age, gender, other registration information, personal description and/or photograph, unique identity number identity proof, username, password etc.
  • Your device details such as Make/Model/IMEI/Serial Number for the purpose of evaluating and preparing a financial offer for its sale.
  • Your professional online presence, e.g. LinkedIn profile
  • Your contact history, order history and saved items
  • Images from your device camera or images stored into gallery, images submitted to us, images clicked and uploaded onto the Platform as evidence of device condition or other proofs.
  • Information from accounts you link to us / our system e.g. Google accounts
  • Information about how you use our website, IT, communication and other systems

Usage Data

We may also collect information on how the Platform is accessed and used ("Usage Data"). This data is collected automatically and passively using various technologies, which generally will not specifically identify you or other individuals and may include information such as your computer's Internet Protocol address (e.g. IP address), your device details, operating system, browser types, browser version, the pages of our Platform You visit, the time and date of your visit, the time spent on those pages and other diagnostic data, scrolling pattern, page response time, errors, your interaction within the portal, any unique internal identification number given to us by the Portal, installing add-ons or software for availing services, information that is stored on your electronic device such as contact, login, audio-visual, images or written content.

Tracking & Cookies Data

We use or may use the data collected through tracking technologies such as cookies, beacons, tags, and scripts to:

  • (a) Remember information so that you will not have to re-enter it during your visit or the next time you visit our Platform;
  • (b) Identify you across multiple devices;
  • (c) Provide and monitor the effectiveness of our Platform;
  • (d) Monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Platform;
  • (e) Diagnose or fix technology problems; and
  • (f) Otherwise, to plan for and enhance our Platform.

If you would prefer not to accept cookies, most browsers will allow you to:

  • (i) Change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it;
  • (ii) Disable existing cookies; or
  • (iii) Set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using our Platform, as some features and services on our Platform may not work properly.

Use of Data

CellDe uses your Personal Data when: it is necessary to perform our obligations or exercise our contractual rights; we have a legitimate business interest to process such Personal Data; it is necessary to comply with applicable laws or regulations; we have your consent (where required under applicable law) to use your information (where we rely on your consent, you have the right to withdraw consent by contacting us as set forth below).

The various reasons to collect and use the data may include:
  • To customize, provide and maintain the Platform
  • To notify You about changes to our Platform
  • To allow You to participate in interactive features of our Platform when You choose to do so
  • To provide customer support and to receive feedback from You
  • To monitor the usage of our Platform
  • To detect, prevent and address technical issues

Storage and Transfer of Data

Your information, including Personal Data, may be stored, maintained and/or transferred to computers/servers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. However, rest assured that we store your data with industry recognized third party servers that are internally compliant with international data privacy regulations. Consequently, they apply the best technological and operational safeguards to host your data in the safest and most secure environment possible. Most data including but not limited to passwords are saved in encrypted form.

However, Data transmissions over the Internet are not 100% secure. Consequently, we cannot guarantee or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we use reasonable efforts to ensure security on our systems.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer and without such permission, we will not be able to provide You the Platform.

Data Retention

Our retention period for the personal data is based on business needs and legal requirements. Different retention periods apply for different types of personal information. We will keep your personal information while you have an account with us or we are providing services to you. Thereafter, we will keep your personal information for as long as is necessary:

  • To respond to any questions, complaints or claims made by you or on your behalf;
  • To show that we treated you fairly;
  • To keep records required by law.

We will also keep your information for as long as it is needed for legal, regulatory or technical reasons. We may also keep it for research or statistical purposes. If we do, we will make sure that your privacy is protected and only use it for those purposes. When it is no longer necessary to retain your personal information, we will delete or anonymize it.

Disclosure of Data

We may share your Personal Information, without your consent or providing you a notice, in situations necessary to do so.

Legal Requirements

CellDe may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of CellDe
  • Prevent or investigate possible wrongdoing in connection with the Platform
  • Protect the personal safety of users of the Platform or the public
  • Protect against legal liability
  • Improve the Platform
  • Improve user experience
  • Obtain technical aid and assistance
  • Third parties that we may merge with or acquire or be acquired by in the future
  • Think tanks and research related parties, we may provide pseudonymized data by which You shall not be personally identifiable.

Third Party Service Providers

We may employ third party companies and individuals to facilitate our Platform ("Service Providers"), to provide the service on our behalf, to perform Platform-related aid or to assist us in analyzing how our Platform is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links to Other Sites

Our Platform may contain links to other sites that are not operated by us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children's Privacy

Our Platform is solely intended for business clients and are not directed at anyone under the age of 18 ("Children"). If you are under the age of 18 years, you may use the Platform or access content on the Platform only under the supervision and prior consent/ permission of a parent or legal guardian. We do not knowingly collect Personal Data from children under the age of 18. If you are a parent or guardian and believe your child has provided us with Personal Data without your consent, please contact us as set forth below, and we will take steps to delete such Personal Data from our systems.

Rights and Obligations with respect to your Data

You have a number of rights under data protection laws in relation to the way we process your personal data. These are set out below. You may contact us using the details in section further below to exercise any of these rights. We will respond to any request received from you within one month from the date of the request.

Your Rights

  • Right 1 – A right to access personal data held by us about you.
  • Right 2 – A right to require us to rectify any inaccurate personal data held by us about you.
  • Right 3 – A right to require us to erase personal data held by us about you. This right will only apply where (for example): we no longer need to use the personal data to achieve the purpose we collected it for; or where you withdraw your consent (if we are using your personal data based on your consent); or where you object to the way we process your personal data (in line with Right 6 below).
  • Right 4 – A right to restrict our processing of personal data held by us about you. This right will only apply where (for example): you dispute the accuracy of the personal data held by us; or where you would have the right to require us to erase the personal data but would prefer that our processing is restricted instead; or where we no longer need to use the personal data to achieve the purpose we collected it for, but you require the data for the purposes of dealing with legal claims.
  • Right 5 – A right to receive personal data, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to require us to transfer this personal data to another organization at your request.
  • Right 6 – A right to object to our processing of your personal data (including for the purposes of sending promotional messages to you).
  • Right 7 – A right to withdraw your consent, where we are relying on it to use your personal data (for example, to provide you with promotional messages about our services or products). If you withdraw your consent, we may not be able to provide certain products or services to you.

These rights are subject to certain exemptions to safeguard the public interest (e.g. the prevention or detection of crime) and our interests (e.g. the maintenance of legal privilege).

Changes to This Privacy Policy

We may modify or update this Privacy Policy, in part or in whole, even due to updating the legislation that governs the protection of your personal data and protects your rights. Any such modifications and updates to the Privacy Policy will be posted on our Platform and will be notified to you in such a way that they will be binding once posted thereon and upon your next visit. We therefore invite you every time you use our Platform and the specific application to visit this section to read the most recent and updated version of the Privacy Policy.

However, any future changes will not affect data that was collected under a previous version of this policy. Continuing to use our Service after we publish changes to this Privacy Policy means that you are consenting to the changes.

Contact Us

Please see below the details of our Data Protection Officer. You can reach out to them to specifically opt-out of any Service or permission we have asked in this Privacy Policy, or to request for data erasure.

Privacy and Data Protection Officer:

Abhishek Dogra
CellDe Innovation Labs Pvt. Ltd.
Plot No 15D, Sector 22, HSIIDC Technology Park,
Panchkula, Haryana, 134109
Tel: +91-6284999292

If You have any questions about this Privacy Policy, please contact us by visiting this page on our website: contact or email us at